Online retailer for Prada, Gucci, Michael Kors, and Burberry goes fur-free

By on June 6, 2017 with 7 Comments

One of the world’s leading online retailers for high fashion has joined the fur-free wagon, building the momentum of our campaign to keep fur off the racks and on the backs of wild animals. This morning, Yoox Net-A-Porter (YNAP), a popular and expanding presence in the luxury fashion world with revenues of more than $2.1 billion in 2016, announced it will stop selling all items and accessories made with real animal fur. Leading fashion houses that use animal fur, including Burberry, Gucci, Michael Kors, and Prada, sell their products on YNAP websites, and we hope this fur-free announcement will send a strong signal to these and other designers about the growing consumer and industry trend away from animal fur and toward animal protection sensibilities.

Today’s announcement follows a long-standing exchange between YNAP, The HSUS, Humane Society International, and Italy’s Anti-Vivisection League (Lega Anti Vivisezione). “Our fur free commitment announced today was inspired by a thorough and rigorous educational process with the HSUS and LAV regarding the protection of animal rights,” Matteo James Moroni, head of sustainability for Yoox Net-a-Porter, said. “With a range of initiatives, partnerships and innovations, our goal is to act as an industry-wide catalyst for change.”

The policy will cover all four YNAP online stores, including Net-A-Porter, Mr Porter, Yoox, and The Outnet, and was outlined in the company’s recent sustainability report.

Last month, VF Corporation, the parent company of more than two dozen popular clothing brands, including The North Face, Vans, Timberland, Wrangler, and Nautica, partnered with The HSUS and HSI to announce it too will cleanse its supply chain and all of its garments of animal fur—as well as angora and leather from exotic animals. In the past two years, I’ve announced fur-free policies for some of the top names in luxury fashion, including Hugo Boss in 2015 and Armani in 2016. Luxury fashion brands have not been known for keen attentiveness to animal welfare, and have promoted tradition and exclusivity while subordinating any meaningful focus or active concern for animals. But the availability of improved faux fur materials is upending that complacency, along with growing public consciousness about animals. Luxury companies can now opt for materials that have the same look and feel as fur but are not associated with cruelty to animals. As more and more companies opt for animal-friendly alternatives, the quality of faux fur materials will only get better.

We applaud YNAP for heeding its consumers’ changing needs and moving away from an industry built on the abuse and suffering of millions of animals. At a time when we have functionally equivalent or superior options to wearing real fur, there’s just no excuse for killing wild animals for these purposes. We can make better choices, and everybody wins.

Categories
Humane Economy, Humane Society International, Wildlife/Marine Mammals

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7 Comments

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  1. Leslie smillie says:

    This is wonderful news for our furkids. They need our protection in every which way. We need well known designers to set this tone. You guys are the forerunners. Thank you so much for saving our beautiful animals.

  2. Julie Wild says:

    Thank God! Hopefully, other retailers will follow suit. What an exemplary company! Many, many customers worldwide will remember and appreciate this. YNAP is a leader, & I’ll not hesitate to spread the word and start shopping!

  3. susan simone says:

    Thankyou to all the clothing retailers for putting wildlife first.
    Mabe we together will be able to shut down this horrendous fur trade industry and save the lives of innocent wildlife.

  4. Cathy Fuller says:

    Thank you for all you do to help save animals !

  5. Patricia Ireland says:

    This is the wonderful news!!!! With all the environmental cuts and looming threats to our national parks is and monuments this was a pleasure to read. However, someone recently brought to my attention that even faux fur is brought to us at the expense of a dogs life. Is this tidbit fake news or is there a grain of truth in this ?

  6. Sharon Feldberg says:

    Your successes are very admirable. I am vegan and Buddha said morality requires intelligence. Compassion comes of itself to the person who follows the path of loving kindness.
    Most people tell me that they make no connection with the food on their plate to a suffering animal. How to best address this when they are disinterested in animals and the planet is mind boggling to me.

  7. Roslyn Pollinger says:

    Thank you for all you do for the animals!

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