Much our work isn’t controversial—our raids on squalid puppy mills, our veterinary programs that help pets on impoverished Native American reservations, or our care centers that treat and rehabilitate horses and wild animals. That said, there’s nothing wrong with being deemed controversial among those involved in factory farming, trophy hunting, and other sectors that harm animals.
For the past few years, PR operative Rick Berman has been running an advertising campaign against The HSUS. While he wages his smear campaign, our staff continue to care for animals at our sanctuaries and rehabilitation centers, rescue pets from cruelty and disasters, crack down on animal fighting, promote shelter pet adoption, improve conditions for farm animals, and more.
Industries that profit from animal abuse attack HSUS not because we don’t do enough, but precisely the opposite — because, especially from their perch, we do too much. The last thing they want is an organization like HSUS with a strong public reputation, the courage to confront cruelty, and the campaigning tools to match.
We’ve been officially notified that The HSUS was the top vote-getter in last month’s Pepsi Refresh challenge, where more than 1,100 outstanding charities competed for cash grants in several categories to advance their good works. The HSUS developed an animal rescue proposal—to allow us to continue our dizzying range of activity to rescue starving horses, . . .
Some weeks ago The HSUS submitted its Form 990, a financial filing required by the Internal Revenue Service to ensure transparency, good governance, and accountability. Today, we’re posting it on our website, as we do every year after it is submitted to the federal government. The form provides just one view or perspective on the . . .
Two editorials in the past couple of days—both ringing calls for greater protection for animals—provide a study in contrasts. One, in The New York Times, celebrates change in agriculture, where the industry was part of the process of reform. The other, in the Raleigh News & Observer, reminds us that the industry can at times . . .