Social Networking for Sows

By on September 12, 2008 with 0 Comments By Wayne Pacelle

We’re in the biggest battle in The HSUS’s 54-year lifespan right now, and we need your help. National factory farming companies have already poured more than $7 million into a campaign of deception to defeat Proposition 2 on the California ballot. Add in the potential for an additional $3 million authorized under questionable circumstances by the U.S. Department of Agriculture and their spending total is more than $10 million—and counting.

We can’t match them dollar for dollar, but we must stay competitive. We have to get our message out and we will win only if animal advocates throughout the nation answer the call and help us fight to pass Prop 2—just as factory farming interests from all over the nation have rallied to resist the measure.

Join the 20/20 campaign -- Create your own fundraising pageFor factory farms, profits trump all else, including the humane treatment of animals. They are so miserly with space that they are opposing a ballot measure that simply allows animals enough room to stand up, lie down, turn around, and freely extend their limbs or wings.

To the factory farmer, animals are units of production, so it hardly matters to them to give these feeling creatures even a small amount of space to exhibit some natural behaviors. Get calves and pigs out of confining crates? Forget about it. Give egg-laying hens enough room to spread their wings? No way. Even distressed, immobilized animals will grow and produce if you give them enough food, according to their mechanistic logic.

The fact is, Prop 2 will help reduce the suffering of 20 million animals. And it will send a national message that all animals deserve humane treatment, including those raised for food.

We need your help, and we need it now. You can join the campaign and make a difference, no matter where you live. Here’s how:

On the campaign’s website, you can join groups organized around shared interests—those who like to write letters to the editor, for example. Or you can create your own group. And you can learn about campaign events happening across the state and even nationwide.

You can also create a personal fundraising page, set a goal, and then share your page with friends, family, and colleagues (here’s an example from a YES! on Prop 2 supporter). The campaign’s current push is called $20/20—ask 20 friends to donate $20 each to help 20 million animals. The online tools make it easy to do this.

With the election less than two months away and the opposition’s television advertising campaign to launch soon, we have little time to waste. Please check out and set up your personal $20/20 fundraising page, too. When you join forces with thousands of others, you’ll help ensure that even animals raised for food are not tormented and deprived—and that compassion and kindness can win the day on Nov. 4.

Farm Animals

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