I can’t think of many television events where people anxiously await the commercials, but that’s the case with the NFL Super Bowl tradition. And the good news is, animal advocates have a bit of a reason to celebrate this year—with at least one of the commercials that’s scheduled to run crafted around a humane message.
You’ve likely seen Pedigree’s adoption promotion commercials in the past few years, part of a larger Adoption Drive campaign to help find homes for dogs in shelters. For the Super Bowl, the company has opted for a more lighthearted approach; the ad envisions life with wild animals as pets (chaos ensues—a lesson in itself), then ends with the message, “Maybe you should get a dog. … Help us help dogs.” And the spot is scheduled to run in the first quarter.
We as a society must do better to help save the lives of the millions of dogs and cats who are euthanized annually, so this big-time exposure and the buzz surrounding it is good news indeed.