You never know what will motivate someone to help animals. Our advocacy, education, and media outreach reaches millions of people and moves them to take action. But how do we bring new people to the cause of animal protection and to encourage them to get involved? Often our movement is strengthened by support from companies and public figures who are also passionate about helping animals, including artists and writers who create a cultural climate that inspires kindness and compassion.
Read Humane promotes animal-themed books and
benefits The HSUS.
This spring, book publisher Penguin USA launched Read Humane―a program bringing together six of its most popular fiction writers who often feature animals in their work. It released special Read Humane editions of books by New York Times bestseller Nora Roberts and authors Rebecca M. Hale, Alison Pace, Miranda James, Linda O. Johnston, and Sofie Kelly with a message about The HSUS. In addition, Penguin made a generous donation to support our Animal Rescue Team working to save dogs, cats, horses, and other animals from crisis. You can get a special-edition Read Humane book through Aug. 12.
Writers and other public figures can also make a great impact to raise awareness about animal protection. Recently, we released a new video featuring Oscar-nominated actor Jesse Eisenberg highlighting the plight of parrots in the pet trade. Our HSI Global Ambassador, singer/songwriter Ke$ha, is spreading the word about issues such as street dogs and shark finning while sharing information with her millions of fans on Facebook and Twitter. Two-time Grammy-Award winning music artist Colbie Caillat has helped inform millions about the cruelty of puppy mills, including by performing at our Genesis Awards ceremony earlier this year and by supporting our work with a performance at HSUS’s To The Rescue New York on Nov. 2. And singer-songwriter Nellie McKay will entertain us at this weekend’s Taking Action for Animals conference in Washington. Animals are fortunate to have such committed allies. Please join me in saying thanks to them all.