The North Face, Timberland and other iconic American brands to ban fur, angora, and exotic skins

By on May 9, 2017 with 21 Comments By Wayne Pacelle

No more skin in the game.

That’s the message from the parent company of more than two dozen popular clothing brands, including The North Face, Vans, Timberland, Wrangler, and Nautica, which today announced it will cleanse its supply chain and all of its garments of animal fur, angora, and exotic leather. VF Corporation has partnered with The HSUS and Humane Society International to release its first animal welfare policy, which not only bans some of the cruelest materials used in the apparel supply chain, but makes clear that animal-friendly alternatives are the future of fashion.

Letitia Webster, VF’s Vice President of Global Corporate Sustainability said: “As we continue to promote the development of viable commercial substitutes to animal materials, this policy will help to ensure that the materials we use today are procured from sources that prioritize animal welfare and responsible business practices.”

VF has also banned down feathers from force-fed, live-plucked geese and wool from sheep who are subjected to the particularly cruel practice of “mulesing,” a procedure in which farmers pull strips of wool-bearing skin off sheep without painkillers.

There has been a trend within the fashion industry in recent years of switching to humane alternatives. Last year, Armani announced it would go fur-free. Brands and designers like Hugo Boss, Calvin Klein, Tommy Hilfiger, Stella McCartney, and Ralph Lauren have also disassociated themselves from animal cruelty and switched to cruelty-free alternatives that are indistinguishable from the real thing. The HSUS and HSI continue to talk with companies to point them toward the humane economy, and today’s announcement is one of the most important.

VF itself had been taking steps toward switching to humane products in recent years. In 2015, Napapijri, a European premium casualwear brand owned by VF, released THERMO-FIBRE, an alternative to down feathers. This new material is lighter than down and maintains just as good insulation, leading the brand to make the decision to now go 100 percent down-free.

Consumers today, including some of the world’s leading trendsetters, are also increasingly demanding humane products. Just last week, news reports quoted a spokeswoman for Melania Trump clarifying that the first lady no longer wears fur. Mrs. Trump joins the ranks of other recent first ladies, including Michelle Obama, Laura Bush, and Hillary Clinton, who have shunned fur.

With clothing producers like VF going fur-free and expanding their policy to other animal products, there is reason to hope for millions of animals caught up in an industry that literally takes the skin off their backs.

Wildlife/Marine Mammals

Subscribe to the Blog

Enter your email address below to receive updates each time we publish new content.


Trackback URL | Comments RSS Feed

  1. Lee Heller says:

    Please thank these companies on behalf of the millions and millions of people worldwide who care about animal suffering in the production of their products.

  2. Stacey Boyd says:


  3. Herman Morren says:

    When people abuse animals, they also abuse people, this next step is very small.

  4. Lucy Martorello says:

    Thank you HSUS for getting manufacturers to stop using real fur. I never thought I’d see the day. Nice job.

  5. Tim eaton says:

    Animal abuse

  6. Tama Abbey says:

    Action needs to be taken immediately!

  7. Staceyjoy Elkin says:

    This is wonderful news! I have one comment about that list: Angora rabbits need to have their fur combed off, it is necessary for the animal. It doesn’t harm them in any way.

  8. Anneline Bacon says:

    Keep these companies on the straight and cruelty free path! These companies must put pressure on other well known brands to say no to fur and Angora.
    It should be a policy for live not just this season!

  9. Cristina says:

    finally evolution had it’s way! Now if people would also stop buying from Canada Goose, that would be great!

  10. Loredana Giaculli says:

    È disumano tutto questo, rispetto e pietà per tutti gli esseri viventi!

  11. Shou yi Chou says:

    Support good animals

  12. Taty says:

    A non-capitalist vegan world is the only way to end cruelty.

  13. Linda badham says:

    How scum put money before welfare is sickening ! Animals are deserving to live as nature intended them to !

  14. Ty Savoy says:

    This is amazing news !

    P.S. Please SignShare this new petition I put up today…. To stop a cruel shark Scramble Derby in Yarmouth Nova Scotia

    Please Sign and Widely Share this new petition I just put up – vs the Yarmouth, NS Shark Scramble Derby !

    Cruelty to animals is not a fun contest !

  15. Anne Rettenberg says:

    Can you do something about the exotic animal trade in New York City? Today (May 12) The New York Times published a feature story about a vet who treats injured and sick illegal exotic animals on the Upper West Side…these animals, such as iguanas, are deprived of their natural climate and environment and it’s obvious from the story that some of them are being kept in grossly inhumane circumstances and are injured as a result. The Times printed this story as if nothing was wrong. The center is located at 562 Columbus Ave New York, NY 10024. I tried contacting the police precinct but NYPD only takes emergency 911 calls.

  16. Judy Ramirez says:

    I will not support any company that abuses Animals…

  17. Abraham Reeve says:

    How do I sign ?

  18. Maria Deutsch says:

    This is extremely cruel! Please, stop immediately!

  19. Saswati Manna says:

    Men don’t be so cruel.

Share a Comment

The HSUS encourages open discussion, and we invite you to share your opinion on our issues. By participating on this page, you are agreeing to our commenting policy.
Please enter your name and email address below before commenting. Your email address will not be published.