Breaking news: Prada Group goes fur-free

By on May 22, 2019 with 56 Comments

Prada, one of the world’s biggest and most iconic fashion houses, has gone fur-free. The Prada Group, which is also the parent company of brands including Miu Miu, Church’s and Car Shoe, today announced it will ban all animal fur products starting with its Spring Summer 2020 women’s collection.

This historic announcement follows discussions between the Prada Group, the Humane Society of the United States and the Italian animal welfare group LAV, and it adds further impetus to an already burgeoning movement toward fur-free in the world of high fashion. Prada joins other high-fashion brands like Gucci, Versace, Armani, Chanel, Michael Kors, Burberry and Coach, all companies that have abandoned fur in recent years.

Making the announcement, Miuccia Prada, co-chief executive officer and creative director of the Prada Group, said that her company is “committed to innovation and social responsibility, and our fur-free policy … is an extension of that engagement.” Prada also announced that its focus on innovative materials would allow the company to explore new boundaries of creative design while meeting the demand for ethical products.

Today’s announcement follows a campaign that began last fall, spearheaded by the HSUS and members of the Fur Free Alliance (a coalition of more than 50 organizations from over 30 countries). As part of that campaign, thousands of you called, emailed and posted on social media asking Prada to ditch fur. It was after hearing your voices — the voices of consumers — that the Prada Group began working in private with the HSUS on its transition to fur-free.

The growing consumer demand for fur-free has also propelled other changes, and increasingly we see legislators around the country moving to ban fur production, imports and sales. Here, in the United States, California last December introduced Assembly Bill 44 to ban the sale and manufacture of new fur products statewide. Los Angeles, San Francisco, Berkeley and West Hollywood have already banned fur sales in their cities and bans have also been proposed in both New York State and New York City.

The shift away from fur is driving the movement toward fur alternatives, and increasingly manufacturers are coming up with eco-friendly options. For instance, faux fur is now being made from recycled plastic bottles or new biodegradable materials. This material has the same warmth, look and feel as fur but without its terrible cruelty or negative environmental impact.

There is no reason for wild animals to spend their entire lives in wire-bottom cages or held in traps for days without food or water only to die by gassing, electrocution or suffocation, so someone can wear a fur. We congratulate the Prada Group for its enlightened decision and hope you will join us in thanking them on social media (be sure to tag them @Prada). And a big thanks to you, our readers, for all you did to encourage this important change in corporate policy and practice.

Wildlife/Marine Mammals

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  1. Sandy Matza says:

    YAY !!!!! Nomore Fur 👍🤗😊🙏🎈💋 I’m Soooooo glad. 😊👋.

    • Linda Rock says:

      Me too, it should have happened years ago. A blessing

    • Kathleen McGee says:


    • Sharon Westerhold says:

      Hallelujah……those poor little babies are free now. Thank You Jesus!!!


    • Samuel says:

      I’m so happy! It is so cruel to torture an animals skin so some people can wear it for a short while, and the companies try to profit at the animals expense to suffering brutally.
      Thanks to all who made this come true and also the animals deeply appreciate it.
      And we must stop other companies who are still in the the dark about the gruesome fur trade.

      -Animal Lover

  2. mary hay says:

    “Your fur had a face”!

    • Ed Viscardi says:

      It’s about time! Let’s use our brains and technology to create things to meet our needs instead of killing animals with which we share this earth. This is the 21st century.

      • Joe Young says:

        There is no reason to ever kill an animal for its fur. To do so still would prove a coldheart with no reguard to the prolonged suffering into a horriblely painful Killing Procedure. There is no reason to use an animals fur as Fashion, having to Raise just to Kill and take it’s Life. To strip it of it’s fur as a status symbol. Archaic thinking to do so and never was the right thing to do. Without exception. GREATFUL that the slaugher houses of the fur industry will run out of customers, where in the New Age of Awareness and we evolve more as defenders of inocent animals.

  3. Joke says:

    Dit moet stoppen

  4. Donna Salmane says:

    Good Job Prada !!!

  5. Deniz says:

    Thank you Prada

  6. Vanessa Bain says:

    This is wonderful news … thank god for the brave people fighting on behalf of the beautiful creatures in this world who have no voice …this is a huge victory🙏🏻

  7. Chloe Bullock says:

    Thank you, thank you, thank you!!🎉🤩

  8. Diane Ferraro says:

    Yay!!!! So glad to see this is happening.

  9. linda miller says:

    about time all those animals lost their lives because people wanted to make money

  10. Sally Anne hubbard says:

    I am so very happy. Changes for the good means no more suffering of innocent animaks.

  11. Barbara Fields says:

    So happy. Lord bless this co. For their decision

  12. Patty says:

    Great news🎉 I hope one day the world 🌎 is furn-free,

  13. Jackie says:

    I am So Happy But Why did it take So long shame on them

  14. Jeffery L. Walke says:


  15. Kimberly Johnson says:

    Please stop killing innocent animals for ego…..blood is all over you looks uglgy too. Rich fat people

  16. Toni Leech says:

    Thank you HSUS and everyone for making this happen! Kudos to Prada and everyone that abandoned fur. These are great strides for animal welfare. This victory has made my day. Thank you, everyone who works tirelessly for animal rights.

  17. Paul says:

    Great job Right on 👍 👏

  18. Pamela Bernbaum says:

    Fantastic news! Now I will consider buying Prada…

  19. Jo rome says:

    Do not use real fur STOP KILLING

  20. JoAnn Stoltz says:

    Great news. Thanks for all you do

  21. Patricia Jacopino says:

    I am so glad that all those fancy furs are going up on fire hooray 😁!!!

  22. Alma Mireles says:

    Please!!!! Stop!!! this barbaric practice of caging animals, starving only to be gassed to death for a human fur coat!!!! STOP selling furs!!!

  23. Alma Mireles says:

    Prada kudos!! I’m so happy you are NOT selling fur products!!!! The animals are better off now!!

  24. Sharon Fenderson says:

    Great news! Thank you Prada for your compassion and wisdom!🙏🐾

  25. Debbie Martinez says:

    Stop the torture and murder of innocent animals!

    They are the only ones who need their fur!! 👿👿👿👿

  26. KittyKatKris says:

    Why wait???

    Why not stop using fur NOW, instead of in 2020?

    The suffering of those poor animals…the inhumanity of man…sad and shameful.

  27. Rebecca Savage says:


  28. Suzanne says:

    I’m so glad to hear that there will be no more animals killed for their forever so somebody can wear them! will be no more animals killed for their forever so somebody can wear them! It’s about time, those poor animals had feelings, they had mothers, and they had faces! 🐨🐷🐻🦊🦁🙈🐷🐵🐹

  29. Michelle Deering says:

    That is fantastic !

  30. Annette says:

    So happy to hear that.

  31. Mary Davis says:

    So Happy!

  32. Ayano Ochiai says:

    No more killing and hurting innocent animals!!! STOP STOP STOP!

  33. Suzanne henderson says:

    Good job now go after the rest who still do kill animals for vanity pieces

  34. Darlene says:

    Thank you Prada for doing the right right thing by going fur free

  35. J Jakle says:

    It’s about time! Thank you to the companies who will stop having beautiful innocent animals killed to make clothing!

  36. Betty Brown says:

    Yay for Prada! Thank you for going fur free! Thank you for saving animals from uncertin cruelty and using recycled product, helping our environment!

  37. Monica says:

    Justice for all these beautiful innocent animals from evil doers

  38. Sherri Kerrigan says:

    Thanks to everyone involved in this campaign. Thanks to Prada for seeing the senseless and inhuman use of these poor creatures.

  39. Ron says:

    Fur is death! Don’t wear death.

  40. Tracy Shortle-Turner says:

    Awesome news!

  41. Debi Berke says:

    Receiving this message has brought tears to my eyes.
    Thank God and thanks to the enormous efforts of the HSUS and all the others for making this a reality.

  42. Angelica Tercero says:

    Excellent news🦊

  43. clarissa cole says:

    Now need to get on Nordstrom-was shopping half yearly sale and shocked to see they are still selling fur. They have lost my business and will be hearing about it. The item was actually coyote fur- wth!!

  44. Sandra Harris says:

    Yaaay thank you for making such an important decision!!

  45. Elle says:

    More high end companies may follow suit because Prada took a stand!
    Someday maybe the Kardashians will jump on board……..

  46. Sue Rosalius says:

    This is wonderful news!!! Yeah for Prada!!! This is a very wise and innovative move on their part!!!!

  47. Magdalena says:

    Great news for animals. !! Thank you

  48. NORMA says:

    Thank you so very much PRADA, for going fur free. I know millions of people will be thanking you also. And even know the animals can’t speak, I know that they are so very GRATEFUL!!!
    God Bless You

  49. Michael Satterfield says:

    Thank you Prada! Great new for animals.

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