Last year, when KFC launched a new, plant-based chicken at one of its Atlanta locations, it sold out within five hours, with lines wrapped around the block to try it. According to the New York Times, sales of the plant-based boneless wings and nuggets in a single day equaled sales of its popular, animal-based popcorn chicken in an entire week, leading the company to declare it a “Kentucky Fried Miracle.”
KFC went on to test the plant-based chicken at an additional 70 locations in North Carolina and Tennessee in February 2020, again with great success. This is amazing, and it shows the scope of the large market that exists for meatless meat products all over the United States. So we have been hopeful that KFC will offer its meatless chicken at franchises nationwide.
The moment is just right for anyone looking to venture into plant-based foods, including plant-based meats, which are innovative, protein-packed foods that mimic the texture and taste of meat. With growing awareness of the benefits of eating more plant-based foods for animals, the planet and our health, so many people are reducing their reliance on animal products in favor of tasty plant-based alternatives. According to a 2019 Gallop poll, “[f]our in 10 Americans have personally tried plant-based meats.” And a 2020 Yale survey found that, “more than half of Americans (55%) say they are willing to eat more plant-based meat alternatives.”
Plant-based meats are so popular, in fact, that in March 2020, sales of such meats jumped by an astounding 264%.
Many fast food chains like Burger King, Carl’s Jr., White Castle, Del Taco and Dunkin’ already offer plant-based options, with tremendous success. After launching the Impossible Burger, Jose Cil, who is the CEO of Restaurant Brands (the parent company of Burger King), noted that the offering was “one of the most successful product launches in Burger King’s history.” After debuting a Beyond Meat breakfast sandwich at more than 9,000 Dunkin’ locations in 2019, Dunkin’ CEO David Hoffman said he was “happy with [Dunkin’s] first venture into” plant-based menu offerings, and said the company is discussing more plant-based options in the future.
KFC already has gotten a taste of this success, not just here in the United States but also globally. In April, the company debuted plant-based chicken nuggets at three locations in China and they were such a hit that they sold out at a Shanghai KFC within an hour of launching. KFC Canada partnered with Lightlife, a plant-based protein company, to make a fried “chicken” sandwich and plant-based “popcorn chicken,” which also sold out. In the United Kingdom, KFC sold one million plant-based chicken sandwiches throughout January 2020, which is the equivalent of one plant-based sandwich sold every three seconds.
We applaud KFC for its success with plant-based options and thank the company for its foresight in creating them. And today, we have one friendly request for the company: please launch these delicious meatless options nationwide so customers around the country can enjoy them.
Given the market for meatless meats today, which research shows extends well beyond vegans and vegetarians, this is a decision the company would not be likely to regret. You can lend your voice to continue such positive progress. Please click here to let KFC decision makers know just how much support exists for plant-based offerings.