The use of fur in fashion causes immense suffering for millions of animals, so it’s no wonder that an increasingly animal-loving public is making the strongest fashion statement of all: opting for clothing made from humane and environmentally friendly materials.

And yet, some retailers and producers are perpetuating the cruelty of fur, refusing to accept that a fur-free future is a near reality. Last year, on January 1, 2023, it became illegal to manufacture or sell a new animal fur product in California. But our newly released undercover investigation shows that a handful of California retailers are openly skirting the law by selling new fur products. 

In August and September 2023, our investigator visited 24 previously known fur retailers throughout California to determine if they were complying with the law. Of those 24 stores, seven had illegal fur for sale.